Whatever you offer, it pays to do your research first to ensure that your proposition is at least as attractive as the next dentist offering similar services.
#OPEN DENTAL PRACTICE FREE#
You can do similar for an implant event, perhaps a free consultation or discounts for every additional implant required. The key is to be creative and to offer something attractive for your patients as well as making good margins for your business. With orthodontics, this might be an offer of a reduced fee for consultations booked at the open day (or evening), perhaps free retainers or maybe complimentary whitening to round off the smile makeover. Whether it’s an existing patient or a new one, these types of events always work best if you can incorporate some form of incentive, for example an offer of discounted treatment or perhaps ancillary services added in for free. But of course you still need to do a little bit of work to get them on board.
This is probably the easiest of the tasks in that you already have a captive audience. Attracting existing patients to your open day So how do you raise awareness of these types of promotional events to ensure that you have good attendance and get some worthwhile treatment bookings? With that in mind, lets take a look at how you can get existing and new patients on board by using the web and social media. Open days are particularly popular for orthodontics and implants treatments, and more recently, facial aesthetics too. One of these techniques is running open days, where you can market new dental treatments to existing patients and to new ones too. Whilst that type of digital marketing will always be very important to maintain a steady influx of new patients from search engines, there are other more immediate techniques which can also be very effective. The chances are that your competitors are also doing similar and it can be an ongoing task to keep ahead. These days you have to work hard when it comes to marketing a dental practice and simply having a good website and some decent SEO may not be enough.
Getting the word out for your implants, orthodontics and facial aesthetics public events
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